国泰海通：美妆行业Q1整体维持良好表现，板块估值逐步进入击球区
36氪获悉，国泰海通发布研报称，美妆行业26Q1社零/线上GMV同比增长6%、7%，彩妆、美发表现亮眼，护肤承压，外资高端边际回暖；美护板块估值逐步进入击球区、关注Q2大促表现。展望2026年，美妆大盘有望延续稳健增长，板块因产品创新较多且国货组织效率较高、长期呈崛起趋势，成长属
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