中国广告协会批个别品牌母亲节低俗营销：广告行业肩负文化引领、价值传递、风尚倡导社会责任
IT之家 5 月 10 日消息，近日，个别品牌借母亲节推出的营销文案引发争议， 表现为以扭曲亲情、低俗玩梗、猎奇博眼球的方式制造话题 。对此，中国广告协会表态称，广告是文化传播的重要载体、价值观传递的重要窗口，绝非无底线玩梗、低俗炒作、制造流量噱头的工具。 中国广告协会称，企业应
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